Social media is getting much popularity, it is the easiest way of getting reach to general public. Facebook is the most usable and interactive social media that becomes the first priority for marketers. Almost all the well organizations have their pages on Facebook including Wal-Mart, Amazon, Dell, Nestle. Try to understand the importance of social media - the key to success nowadays.
Initially Facebook was used by people for making friends and sharing ideas and for fun and entertainment. As the users increases, marketers began to take interest in it and started using Facebook for social marketing. And now we all know, it is the top most source for building social networks and maintaining business image in general public.
With the help of Facebook, you can fulfill many of your marketing objectives as;
Attract new customers and explore new market segments
Interact with existing clients and get feedback from them
Promote new products and services
Sustain and improve your existing brands image
Develop and maintain a good public image
Facebook offers many tools that you can use for marketing perspectives. Not only businesses, celebrities too use Facebook for building a public reputation and promoting their selves. Some of the important tools that you use for marketing are;
Facebook Page
It is the best tool offered by Facebook. You can easily create a page for your business as a individual profile. It has no cast, these services are offered for free. These pages give your business a unique identity. After creating a page, you allow others - customers, friends and potential users to become a fan of your page. There are usually three options you have while creating a page.
A page for local business
Page for specific brand/ product
A public page, an artist or some individual personality.
Page usually has common tabs include: wall; for sharing information you want, Photo; you can upload photos related with your brands and business meetings, Link; your business links (URL), Discussion; you can start a topic where users share their comments, Video; share company videos, business tours, celebrations and many other customized tabs too.
Any thing you wrote on the wall is automatically published or visible on the walls of users. By working smartly on the page, you can able to attract so many users and build a unique image. You can also advertise your page on Facebook by creating as AD for your page, but this costs you some dollars.
Facebook Group
It works similar to page. The only major difference is that groups are built around the group of people and you work as a member of the group. You can create a group by simply clicking the group links. You must have a account on Facebook for creating a group. Groups are usually developed for creating awareness for the brand or whole business. You can allow other members to join the group by simply invite people you want. This is the good source of interaction with the stakeholders.
Facebook Page is the better option for you. Because it gives your business a unique identity. You can get success by putting consistent efforts. It is not work in days but require time, must think.
